What you'll learn in this free Service Design course

This course is made of 7 chapters that will give you an overview of what Service Design is. You'll discover:

About this course

Why I created this course

Hi there, I’m Daniele 👋 I have a weird job.

I’m a Service Designer and I help companies make their customers hate them a little less. My job is to create better experiences between you, the customer, and the services and enterprises you interact with.

In my nine years as a designer, I noticed that a really special mindset comes with the job. That’s why, at first, I created this course only for my clients. The goal was to let them understand how I’ll be working with them and why that’s sometimes pretty different to what they are used to.

I thought I’d make this content accessible outside of my client network too 🎁. In this way anyone who wants to start an innovation project with Service Design can better understand its practioners. Understanding the mechanics of a specific profession makes it easier to have a strong partnership where everyone respects the skillset and culture of each discipline.

What you'll learn

This course is not about the tools and methodologies used in Service Design. You can learn those from plenty of other online courses across the web. In this one, you’ll learn how these weird professionals observe the world around them.

The chapters

This course has 5 chapters in which you learn that service designers

  1. Have a human-centered approach 👱‍♂️;
  2. Love to make shit happen 🚀;
  3. Are lazy but that this is a good thing ✅;
  4. Don’t think in terms of silos but in journeys, and 🚶🏻‍♂️;
  5. Have to deal with a lot of uncertainty and self-doubt 🧐.

A bite-sized learning experience

A study by the Journal of Applied Psychology states that learning in bite-sized pieces makes the transfer of learning into practical application 17% more efficient 🤯

That’s why this course is built around the idea of bite-sized learning. Thank god, you won’t have to read me for hours!

For each chapter, you’ll have about 3 to 5 short articles that just take a a few minutes to read ⚡️. Each article is short to read and only conveys one idea. That makes this course a good companion for your daily commute on the bus or train. 

A free course

This is a free course 🎁 that you can follow at your own pace. Once you are subscribed, you can either read it in an afternoon or take one tiny lesson, every day. That’s totally up to you.

I wish you a good learning moment. See you in the first chapter 👋

Beyond tools

To understand more deeply the power of Service Design, you have to go beyond the practical tools and activities that a Service Designer is engaged in. I believe that you have to understand the mentality 🧠 of a professional, their beliefs, and their values in order to fully understand why they do what they do. 

1. Service designers focus on a human-centered approach

Level 2

2. Service designers love to make shit happen

3. Service designers are lazy

4. Service designers don’t think in terms of silos but in journeys

5. Service designers deal with uncertainty

Going further